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Most Tourism & Attraction Businesses WASTE MONEY on Digital Marketing without a clear ROI

WE BUILD DATA-DRIVEN ADS THAT GENERATE PROFIT YOU CAN TRACK

BUSINESSES WE WORK WITH

Leisure &
entertainment

Tours & Activity
providers

Outdoor &
Recreation

Technical
Products

Local
Businesses

Tired of paying money to Facebook and Google and you can’t track any actual return from ads?

Have you wasted valuable time trying to figure out how to make digital ads profitable?

Then you’ve come to the right place. If you are a business owner that is wasting thousands of dollars on digital ads a without getting a positive return on your investment?

…You’d want to fix it right away, yeah?

Luckily there is hope, and the formula is simple.

We use machine learning and data analytics to get your top-performing ads in front of the right audiences and just at the right time.

Getting YOU more customers who convert.

If you want to learn more about how we can help you implement data-driven ads to grow your business, then let’s chat over a call, coffee, tea or something stronger.

BECOME OUR NEXT SUCCESS STORY!

Daniel’s team had been trying to boost his business through online advertising, but they were without success. Luckily for him though, in 2020 he found Lab7, and we put together a Facebook campaign which gained fast results. Within 60 days, his net profit tripled from 80k to over $280k during off-peak season and significantly increased his community programs sold by 560%.

How we overcome this:

  • Set up a Lookalike audience made from their existing customer list.
  • Created email workflow and SMS campaigns creating interest and urgency around ticket sale dates.
  • User-Generated Content (UGC) Strategy.
$ 1 K

Increase in sales during off-peak season

1 %

Increase in Annual Memberships

1 %

Increase in their customer list

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Gold Coast Hydrofoil Tours faced an impossible task after launching their local small tourism business at the height of a pandemic. They needed our help to get off the ground before it was too late. Lab7 decided to take on the challenge; we implemented User Generated Content (UGC) strategy, which increased gift card sales by 200X in ten months and acquired 450+ new customers.

We successfully increased overall sales by 300X from a purely cold audience using this strategy. This doesn’t even include the extra $141K generated in sales from retargeting our engaged audiences.

How we overcome this:

  • Creative Strategy.
  • Found untapped audiences.
1 x

Increase in sales

1 +

New attendes

1  

Months

Bill was selling his products wholesale, but he wanted to start selling directly to consumers in order to expand and grow his business. He found Lab7, and we were able to provide him with a digital marketing strategy that developed his brand story and helped establish a strong presence online. As a result, we acquired an additional $570K in sales from the B2C we created. The success has been so great with such high demand that we’ve seen their inventory levels drop significantly because people keep coming back for more.

How we overcome this:

  • Cross and upsell strategy with the use of integrated software.
  • Establishing an SEO strategy to rank high in search engine results.
  • Abandon cart with SMS campaigns.
  • Brand building through social media.
1 X

Increase in Sales

1 %

Increase in returning customers

1 Years

Successfully expanded the B2C channel

​​Chris had spent most of his time and energy building up his online store, but it wasn’t bringing him the traffic or sales he expected. After struggling to find success, he approached Lab7. We made several improvements and streamlined the navigation and checkout process, resulting in higher conversion rates, which resulted in a 909% increase in revenue within the first two years of working together.

How we overcome this:

  • Establishing an SEO strategy to rank first in search engine results.
  • Social media brand awareness strategies.
  • Abandon cart campaigns.
1 x

Increase in revenue

1 %

Increase in total orders

1 %

Returning customers

Prowake contacted Lab7 to get help with their marketing strategy. They had been running social media ad campaigns with a different agency but were not happy with the overall results. So, we redesigned Prowake’s website, made several improvements in their SEO and built new Google ad campaigns. As a result, we were able to rank on the top of pages for their keywords and achieved ROAs of 12X in just four months.

How we overcome this:

  • Cross and upsell strategy with the use of integrated software.
  • Establishing an SEO strategy to rank high in search engine results.
  • Abandon cart with SMS campaigns.
  • Brand building through social media.
1 %

Increase in average order value

1 %

Increase in Sales

# 10

Ranking on for local store

Steve from Centre of Movement came to us with his 5-year plan to expand his business. Using Google & Facebook advertising platforms, we put together a lead magnet that increased the number of leads and phone calls by 4x. Now he has employed 3 new practitioners, he is operating at full capacity and even has a waiting list. Lab7 helped him accomplish this goal in only two and a half years.

How we overcome this:

  • Constructed a successful lead magnet and funnel.
  • Establishing an SEO strategy to rank high in search engine results.
  • Brand building through social media.
0.5 Years

Long term goal achieved

1 X

Increased in organic traffic

1 X

Increase on phone inquiries

The iOS update heavily limited Zen Space’s tracking. Advertising costs sky-rocketed, and sales drastically dropped. Since they could not keep up with these changes in time, Lewis from Zen Space turned to Lab7 for help. We set him up with Conversions API, It is a Facebook Business Tool that allowed us to build out a successful Facebook ad strategy that generated $368,104.27 in Sales in only 85 days.

How we overcome this:

  • Set accurate tracking measures.
  • Established the client’s CPR (the max we are willing to pay for lead).
  • Created a Lookalike audience from high-value clients only.
  • Expanded his customer persona and tapped into new audiences.
1 X

Return on Ad Spend (ROAs)

1  

Days

$ 1 K

3 months turnover

Our process for creating, building & launching data-driven digital ads that

GENERATE PROFIT YOU CAN TRACK.

LANDING PAGE REVIEW

We have put together a template from testing over thousand landing pages that we know what it takes to create a high-converting landing page.

AUDIENCE RESEARCH

Whether you have run in the past ads or not, we will explore potential opportunities and untapped audiences to expand on what has been worked before.

FIND THE RIGHT OFFER

When you get the offer right, your ad cost becomes cheaper, we’ll review:

—Your offer needs to be perceived as high quality or valuable by your target audience.

—Be tailored to the right buyer persona at the right time.

RAPID FIRE TESTING

This is the most effective and the fastest way to validate your creatives and audiences — the two most important aspects of Facebook Ads.
This testing phase will help us scale your ads, reduce your Cost-per-click and achieve better Return on Ad Spent (ROAs).

TRACK SALES BETTER

We will implement Conversion API in your site to capture conversions originated from Facebook ad campaigns more effectively

—This has resulted in 20% more conversions captured than using Facebook Pixel alone.

MACHINE LEARNING 

The biggest capability of machine learning is that it can process huge amounts of data to make predictions. Then, we use it to detect signals and get your ad in front of the right person at the right time.

LET'S WORK TOGETHER

TRUSTED BY MANY BUSINESSES ACROSS DIFFERENT INDUSTRIES

Data driven growth minus the guesswork.

Our certified Facebook Ads professionals are ready to work with you on your plan. We have a team of data-driven experts who will help fill in the gaps so that every investment is worth its weight!

Here's what you get in our FREE strategy call

Growth Personalised Plan: A custom designed strategic plan which brings in quick wins, along with some longer term strategies for growth. Traffic Analysis: We’ll reveal where to find the best clients and ‘hyperactive buyers’ in your industry or niche. 360 Competitor Analysis: We’ll use our advanced in-house tools to look ‘under the hood’ and spy on your top competitors. Uncovering their most lucrative traffic sources, landing pages, ads and even referral traffic. BONUS (This month only): We will audit your website tracking pixels and events to make sure your tracking conversions in a post iOS 14 world.
  • Free Audit Facebook Pixel server side data.
  • Free Audit Facebook CAPI events.
  • Free Audit Google enhanced conversion events.

*All this is valued at $979.95 for FREE from our 30 minute discovery call!

INDUSTRY PARTNERS

CUSTOMER TESTIMONIALS

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We are a     ROAs         Conversion         Data         Profit     driven agency

We specialise in growing tourism and local businesses. Unlike other agencies, we don’t hide behind vanity metrics like followers or likes – the only thing you’ll hear us talk about is your revenue goals and how we are overcoming the challenges of turning lookers into bookers.

Not ready to book a call yet?

Don't leave empty handed

👉 Download our FREE 6 Easy Steps to Creating Profitable Facebook Ads, which will guarantee you excellent results
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Why Lab7?

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Our philosophy

Engaging your audience with the right message is important but trusting the data when delivering digital campaigns is everything. Both approaches are at the centre of our marketing strategies when it comes to creating, building and launching successful digital ads for our clients in the leisure and entertainment industries. Isn’t it time you got to the next level?

Process-oriented agency

We are always striving to improve the way in which we do things. As new technologies emerge, so do our methods – adjusting procedures from research and ideation all of the way to implementation, which allow us to be able to provide the best possible service for your company’s needs.

The team

The special sauce of Lab7 is our awesome team of experts. We never shy away from a challenge. This is why we understand the value of learning. We make ideas happen quickly, we take pride in the quality of our work, and we’re here to empower your business!

Become our next success story

Frequently Asked Questions

Knowing how to integrate any booking platform with Facebook has given us a competitive edge over other agencies, allowing for more effective campaign tracking and more data points for the algorithm to find you the right customers. With over 1000 campaigns under our belt, all of which are leveraging from out proven frameworks made for landing pages to email automation and more to boost bookings

Yes, Facebook has one of the most advanced algorithms when it comes to targeting capabilities available today.

 

Facebook currently stands as the third most-visited website in the world, so bringing Facebook advertising into your strategy is a must.

Lab7 has invested thousands of hours in researching and working with FB Reps to develop a bulletproof process for Facebook advertising for your industry

Have you ever wondered how you started seeing ads about things you didn’t expect but secretly wanted at the right time?

 

Well, this magical effect is called “Machine Learning”, which uses algorithms to analyse your customer profiles, your interests, your current friends and their friends and various other factors to calculate when to serve you an ad about a particular product/service and the right time.

Being at the forefront and introducing innovation before the competition has become a critical success factor in a rapidly changing world. 

 

Today the strongest and most innovative companies win competitive challenges thanks to AI. Great changes start from small choices pursued over time. In 4 years, a business without AI will no longer be a business. 

 

AI and Machine learning technologies help our team of strategists by enabling them to make effective and more calculated decisions when it comes to budgeting and scaling ads.

Be an innovator and switch now before your competitors!

Between 2-5 working days, and that includes new ad accounts. During this time, our team will develop and design high-converting landing pages that are optimised to turn your lookers into bookers.

If we have high-quality creatives and an appealing offer, then early results will come in week one; but if not – it could take up to four weeks until our first campaign has finished the “learning phase”.

If we have high-quality creatives and an appealing offer, then early results will come in week one; but if not – it could take up to four weeks until our first campaign has finished the “learning phase”. 

That’s just how the Facebook algorithm works.

The time frame for a new ad account can vary depending on the type of content you have available; this will be recognised in the research phase.

At Lab7, we keep it simple – We have locking contracts and no hidden fees. We trust our results speak for themselves. 

Our motto is Data-driven growth minus the guesswork! 

 

You’ll never be left guessing how and where your budget was spent, because every campaign gets its own report, so there’s nothing but hard facts from us at all times.

 

We pride ourselves on the importance of building a strong, trusting relationship with our clients. Our goal is to be completely transparent from start to finish so you can focus on simply growing your business.

No surprises, no hidden fees. This is why all our work is laid out in the initial quote.

CAPI (Conversions application programming interface) is one of the most crucial components if you are running Facebook ads campaigns. CAPI creates a direct connection between your website server and the Facebook system. As a result, it gives more accurate data than only having FB pixel installed on your website.

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LET'S WORK TOGETHER