MOST LEISURE & ENTERTAINMENT BUSINESSES WASTE MONEY ON DIGITAL ADS WITHOUT GENERATING A PROFITABLE RETURN ON INVESTMENT.
WE CREATE, BUILD & LAUNCH DATA-DRIVEN ADS THAT GENERATE PROFIT YOU CAN TRACK
BUSINESSES WE WORK WITH
Leisure &
entertainment
Tours & Activity
providers
Outdoor &
Recreation
Technical
Products
Local
Businesses
Are you a tourism & attraction business owner who is sick of inconsistent bookings each month?
Have you wasted valuable time trying to figure out how to make digital ads profitable?
Tired of paying money to Facebook & Google but canโt track any actual returns from ads?
Now think about this for a secondย
If you are a business that is wasting thousands of dollars on digital ads and not getting a positive return on your investment?
You’d want to fix it right away, yeah?
Luckily there is hope, and the formula is simple.
We use machine learning and data analytics to get your top-performing ads in front of hidden high-value audiences at a low cost!
Getting more customers who convert.
If you want to learn more about how we can help you use data-driven ads to grow your business, then let’s chat over a call, coffee, tea or something stronger.
BECOME OUR NEXT SUCCESS STORY!
Daniel’s team had been trying to boost his business through online advertising, but they were without success. Luckily for him though, in 2020 he found Lab7, and we put together a Facebook campaign which gained fast results. Within 60 days, his net profit tripled from 80k to over $280k during off-peak season and significantly increased his community programs sold by 560%.
How we overcome this:
- Set up a Lookalike audience made from their existing customer list.
- Created email workflow and SMS campaigns creating interest and urgency around ticket sale dates.
- User-Generated Content (UGC) Strategy.
Increase in sales during off-peak season
Increase in Annual Memberships
Increase in their customer list
Gold Coast Hydrofoil Tours faced an impossible task after launching their local small tourism business at the height of a pandemic. They needed our help to get off the ground before it was too late. Lab7 decided to take on the challenge; we implemented User Generated Content (UGC) strategy, which increased gift card sales by 200X in ten months and acquired 450+ new customers.
We successfully increased overall sales by 300X from a purely cold audience using this strategy. This doesnโt even include the extra $141K generated in sales from retargeting our engaged audiences.
How we overcome this:
- Creative Strategy.
- Found untapped audiences.
Increase in sales
New attendes
Months
Bill was selling his products wholesale, but he wanted to start selling directly to consumers in order to expand and grow his business. He found Lab7, and we were able to provide him with a digital marketing strategy that developed his brand story and helped establish a strong presence online. As a result, we acquired an additional $570K in sales from the B2C we created. The success has been so great with such high demand that we’ve seen their inventory levels drop significantly because people keep coming back for more.
How we overcome this:
- Cross and upsell strategy with the use of integrated software.
- Establishing an SEO strategy to rank high in search engine results.
- Abandon cart with SMS campaigns.
- Brand building through social media.
Increase in Sales
Increase in returning customers
Successfully expanded the B2C channel
โโChris had spent most of his time and energy building up his online store, but it wasn’t bringing him the traffic or sales he expected. After struggling to find success, he approached Lab7. We made several improvements and streamlined the navigation and checkout process, resulting in higher conversion rates, which resulted in a 909% increase in revenue within the first two years of working together.
How we overcome this:
- Establishing an SEO strategy to rank first in search engine results.
- Social media brand awareness strategies.
- Abandon cart campaigns.
Increase in revenue
Increase in total orders
Returning customers
Prowake contacted Lab7 to get help with their marketing strategy. They had been running social media ad campaigns with a different agency but were not happy with the overall results. So, we redesigned Prowakeโs website, made several improvements in their SEO and built new Google ad campaigns. As a result, we were able to rank on the top of pages for their keywords and achieved ROAs of 12X in just four months.
How we overcome this:
- Cross and upsell strategy with the use of integrated software.
- Establishing an SEO strategy to rank high in search engine results.
- Abandon cart with SMS campaigns.
- Brand building through social media.
Increase in average order value
Increase in Sales
Ranking on for local store
Steve from Centre of Movement came to us with his 5-year plan to expand his business. Using Google & Facebook advertising platforms, we put together a lead magnet that increased the number of leads and phone calls by 4x. Now he has employed 3 new practitioners, he is operating at full capacity and even has a waiting list. Lab7 helped him accomplish this goal in only two and a half years.
How we overcome this:
- Constructed a successful lead magnet and funnel.
- Establishing an SEO strategy to rank high in search engine results.
- Brand building through social media.
Long term goal achieved
Increased in organic traffic
Increase on phone inquiries
The iOS update heavily limited Zen Space’s tracking. Advertising costs sky-rocketed, and sales drastically dropped. Since they could not keep up with these changes in time, Lewis from Zen Space turned to Lab7 for help. We set him up with Conversions API, It is a Facebook Business Tool that allowed us to build out a successful Facebook ad strategy that generated $368,104.27 in Sales in only 85 days.
How we overcome this:
- Set accurate tracking measures.
- Established the clientโs CPR (the max we are willing to pay for lead).
- Created a Lookalike audience from high-value clients only.
- Expanded his customer persona and tapped into new audiences.
Return on Ad Spend (ROAs)
Days
3 months turnover
Our process for creating, building & launching data-driven digital ads that
GENERATE PROFIT YOU CAN TRACK.
LANDING PAGE REVIEW
AUDIENCE RESEARCH
FIND THE RIGHT OFFER
RAPID FIRE TESTING
TRACK SALES BETTER
MACHINE LEARNINGย
LET'S WORK TOGETHER
TRUSTED BY MANY BUSINESSES ACROSS DIFFERENT INDUSTRIES
Data driven growth minus the guesswork.
Our certified Facebook Ads professionals are ready to work with you on your plan. We have a team of data-driven experts who will help fill in the gaps so that every investment is worth its weight!
INDUSTRY PARTNERS
We are a driven agency
Not ready to book a call yet? Don't leave empty handed.
Download our FREE 6 Easy Steps to Creating Profitable Facebook Ads, which will guarantee you to get excellent results.
Why Lab7?
Our philosophy
Engaging your audience with the right message is important but trusting the data when delivering digital campaigns is everything. Both approaches are at the centre of our marketing strategies when it comes to creating, building and launching successful digital ads for our clients in the leisure and entertainment industries. Isnโt it time you got to the next level?
Process-oriented agency
We are always striving to improve the way in which we do things. As new technologies emerge, so do our methods – adjusting procedures from research and ideation all of the way to implementation, which allow us to be able to provide the best possible service for your companyโs needs.
The team
The special sauce of Lab7 is our awesome team of experts. We never shy away from a challenge. This is why we understand the value of learning. We make ideas happen quickly, we take pride in the quality of our work, and we’re here to empower your business!
Become our next success story
Frequently Asked Questions
Yes, Facebook has one of the most advanced algorithms when it comes to targeting capabilities available today.
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Facebook currently stands as the third most-visited website in the world, so bringing Facebook advertising into your strategy is a must.
Lab7 has invested thousands of hours in researching and working with FB Reps to develop a bulletproof process for Facebook advertising for your industry
Have you ever wondered how you started seeing ads about things you didn’t expect but secretly wanted at the right time?
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Well, this magical effect is called “Machine Learning”, which uses algorithms to analyse your customer profiles, your interests, your current friends and their friends and various other factors to calculate when to serve you an ad about a particular product/service and the right time.
Being at the forefront and introducing innovation before the competition has become a critical success factor in a rapidly changing world.ย
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Today the strongest and most innovative companies win competitive challenges thanks to AI. Great changes start from small choices pursued over time. In 4 years, a business without AI will no longer be a business.ย
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AI and Machine learning technologies help our team of strategists by enabling them to make effective and more calculated decisions when it comes to budgeting and scaling ads.
Be an innovator and switch now before your competitors!
Between 2-5 working days, and that includes new ad accounts. During this time, our team will develop and design high-converting landing pages that are optimised to turn your lookers into bookers.
If we have high-quality creatives and an appealing offer, then early results will come in week one; but if not โ it could take up to four weeks until our first campaign has finished the “learning phase”.
If we have high-quality creatives and an appealing offer, then early results will come in week one; but if not โ it could take up to four weeks until our first campaign has finished the “learning phase”.ย
That’s just how the Facebook algorithm works.
The time frame for a new ad account can vary depending on the type of content you have available; this will be recognised in the research phase.
At Lab7, we keep it simple – We have locking contracts and no hidden fees. We trust our results speak for themselves.ย
Our motto is Data-driven growth minus the guesswork!ย
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You’ll never be left guessing how and where your budget was spent, because every campaign gets its own report, so there’s nothing but hard facts from us at all times.
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We pride ourselves on the importance of building a strong, trusting relationship with our clients. Our goal is to be completely transparent from start to finish so you can focus on simply growing your business.
No surprises, no hidden fees. This is why all our work is laid out in the initial quote.
CAPI (Conversions application programming interface) is one of the most crucial components if you are running Facebook ads campaigns. CAPI creates a direct connection between your website server and the Facebook system. As a result, it gives more accurate data than only having FB pixel installed on your website.
